Brief
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.
Strategy
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades,
Key Actions Taken:
Also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.
Client's Name
Bernini
Duration
Brand Repositioning Campaign
Solution
Alcoholic Beverages
The Work
We produced social-first video content built around this reimagined concept, designed to carry Bernini's new tone across Meta and TikTok - unhurried pacing, natural light, and a soundtrack that matched the "easy sophistication" brief rather than working against it.
The Results
The campaign delivered a 51% thumb-stop rate and a 22% focused view rate - both well above the 15-25% benchmark typical for aspirational content on Meta and TikTok - alongside 11.5 million total views and 698,000 minutes of total attention time..
